Plan
Set audience, approach, quotas and geography
Home / In-Depth Interviews (IDIs)
RESEARCH SERVICESIn-Depth Interviews (IDIs)
One-to-one conversations with consumers, executives, experts and harder-to-reach professionals.
CAPABILITIES
What we support
Research scope is designed around the audience, geography, question, method and quality requirements.
Study capabilities
- Purposeful respondent sourcing
- Role and eligibility verification
- Interview scheduling and incentives
- Moderator support and interview QA
Project approach
We clarify the audience, review recruitment access and costs, test the approach and agree supervision and deliverables before fieldwork.
ScreeningConsentField managementQuality review
HOW IT WORKS
From recruitment to quality-assured delivery
A realistic field plan is built for each country and study.
Recruit
Select appropriate field, telephone or community channels
Validate
Screen eligibility, consent and schedule participants
Field
Run the interviews, visits, discussions or observations
Check
Review evidence, quality, incentives and handover
Recruitment, field team coverage, facilities, deliverables and cost are confirmed case by case. Technology marked as planned is not claimed to be live.
OTHER METHODOLOGIES
A more complete recruitment plan
Online, hybrid and offline methods can be assessed without assuming panel coverage for every audience.
DIGITAL
Online
Reach eligible, digitally addressable audiences through panels, APIs and publishers.
BLENDED
Hybrid
Combine online with offline sources, accounting for overlap, field time and mode costs.
FIELD & TELEPHONE
Offline
CATI, F2F, CAPI, household interviews and community access for non-panel audiences.
YOUR NEXT STUDY
Talk to our team Research starts with the right audience.
Share the country, sample, audience, methodology, LOI and incidence. We will scope a realistic approach.