Reach people the appropriate way

The audience determines the method. Online-unreachable does not automatically mean the research is impossible.

COMPARE

Online, Hybrid, Offline

A methodology should be chosen based on addressability, field access, costs, timing and data quality.

DIGITAL

Reach eligible, digitally addressable audiences through panels, APIs and publishers.

BLENDED

Combine online with offline sources, accounting for overlap, field time and mode costs.

FIELD & TELEPHONE

CATI, F2F, CAPI, household interviews and community access for non-panel audiences.

BEYOND PANEL

CATI, F2F, CAPI, P2P, rural, household and in-home methods.

Blended digital and field recruitment when part of the audience is underrepresented online.

Human-led research for audiences that do not participate in online panels or lack digital access.

Interviewer-led telephone research with scripting, callback management and accountable supervision.

Interviewer-assisted, face-to-face and tablet-based surveys at households, communities and locations.

Permissioned people-to-people, community and referral recruitment for specialist and hard-to-find audiences.

In-home, village and low-connectivity field research when digital coverage is insufficient.

YOUR NEXT STUDY

Share the country, sample, audience, methodology, LOI and incidence. We will scope a realistic approach.