Qualitative research
In-depth interviews, focus groups and moderated qualitative recruitment for understanding decisions, behaviours and needs.
What we support
Research scope is developed around audience eligibility, feasibility, quality and market coverage.
Capabilities
- IDIs and focus groups
- Recruitment and scheduling
- Moderator and participant coordination
- Qualitative field quality
How we work
We verify target access, prepare the methodology, test recruitment assumptions, then monitor delivery and quality.
See available methodologies
Where online panel incidence or coverage is low, offline recruitment may be more appropriate.
Online
Reach eligible, digitally addressable audiences through panels, APIs and publishers.
Hybrid
Combine online with offline sources, accounting for overlap, field time and mode costs.
Offline
CATI, F2F, CAPI, household interviews and community access for non-panel audiences.
Research starts with the right audience.
Share the country, sample, audience, methodology, LOI and incidence. We will scope a realistic approach.