Plan
Set audience, approach, quotas and geography
Run structured product, concept and sensory testing in suitable locations.
Research scope is designed around the audience, geography, question, method and quality requirements.
We clarify the audience, review recruitment access and costs, test the approach and agree supervision and deliverables before fieldwork.
A realistic field plan is built for each country and study.
Set audience, approach, quotas and geography
Select appropriate field, telephone or community channels
Screen eligibility, consent and schedule participants
Run the interviews, visits, discussions or observations
Review evidence, quality, incentives and handover
Online, hybrid and offline methods can be assessed without assuming panel coverage for every audience.
Reach eligible, digitally addressable audiences through panels, APIs and publishers.
Combine online with offline sources, accounting for overlap, field time and mode costs.
CATI, F2F, CAPI, household interviews and community access for non-panel audiences.
Share the country, sample, audience, methodology, LOI and incidence. We will scope a realistic approach.