Hybrid research
Blended digital and field recruitment when part of the audience is underrepresented online.
What we support
Research scope is developed around audience eligibility, feasibility, quality and market coverage.
Capabilities
- Online and offline allocations
- Overlap and deduplication
- Mode-based costing
- Merged delivery QA
How we work
We verify target access, prepare the methodology, test recruitment assumptions, then monitor delivery and quality.
See available methodologies
Where online panel incidence or coverage is low, offline recruitment may be more appropriate.
Online
Reach eligible, digitally addressable audiences through panels, APIs and publishers.
Hybrid
Combine online with offline sources, accounting for overlap, field time and mode costs.
Offline
CATI, F2F, CAPI, household interviews and community access for non-panel audiences.
Research starts with the right audience.
Share the country, sample, audience, methodology, LOI and incidence. We will scope a realistic approach.